The objective of any business is to fulfill a need. And in deed, this is what hair salons do: provide services, such as haircuts, to everyone whom may need them. In second place, but not less important, cover the need to satisfy people's vanity that not only need a haircut, as these people may need a specific hair look with different colors and textures, creating their own unique style.
In general, every hair salon satisfies the same necessities to every customer out there, what will differentiate each one of them is their ADDED VALUE. This value can be added by offering services such as manicures, makeup, cosmetic treatments, great customer service, great prices, amazing retail product, among others.
Even though each hair salon targets different types of clients and they are committed to fulfill their specific needs, the first step to success if to focus on our place’s added value, basically: what makes us different and special. This is the main reason why our clients pick us and not someone else.
Developing a successful business is based on the strategies each CEO will take. These establish how we are going to achieve our different goals: get more clients, have loyal clients, geographic expansion or earning bigger profits. Being this last one the first goal that comes to mind when creating our own business. But before determining marketing, financial or other strategies, you must determine your added value.
In conclusion: hair salons are considered to be the perfect business opportunity because it satisfies a necessity that most of the population has: hair. The clients market is huge and they have the plus of giving personalized services to each client.